FULL GUIDE ON CHOOSING THE RIGHT FOUNDATION

Updated: Jun 5, 2020

It goes without saying that makeup is a very important part of our lives. Many don’t leave the house without their favourite lipstick. Makeup gives us confidence!

Let’s do an experiment: take a look inside your bag right now, I bet you can find at least one makeup item. Even if it’s just a mascara, or a lip balm. For the vast majority it will be a bag full of different products: lipsticks, blushers, powders, brushes, eyeshadows and many more. Am I right? But how much of the makeup you have is actually right for you?


Today I will talk about different foundations and how to choose the right one for you, especially for such an important event as your Wedding Day.

BEST WEDDING FOUNDATIONS, PROFESSIONAL MAKEUP BRANDS , MAKEUP ARTIST LONDOND, BEST MAKEUP AND HAIR IN LONDON
PROFESSIONAL FOUNDATIONS

I am sure many of you reading this article already have a favourite foundation. For some it may be a holy grail from the school days. For others, something your favourite blogger has recommended. However, if you are lost in a never-ending world of choices offered by brands this article is for you.


BEST WEDDING FOUNDATIONS, PROFESSIONAL MAKEUP BRANDS , MAKEUP ARTIST LONDOND, BEST MAKEUP AND HAIR IN LONDON
PROFESSONAL BRIDAL FUNDATION

As a professional bridal makeup artist with many years of experience working with different ethnicities on a daily basis, I understand which foundations are more suited to each skin type. Today I will share with you how I choose the right product when working with new clients for the first time.


NB. The advice given below is from a makeup artists perspective. Each case is individual and can vary from person to person. Take my advice as guidance only. More serious skin concerns should be addressed by a registered dermatologist.

Generally I am guided by the following:


  1. SKIN TYPE

It is very important to understand what skin type you have. I am a big believer that some skin types and foundations are not friends. For example, if you have a dry skin, then strong oil control foundations are not your best choice. Or, if you are very oily it’s best to avoid foundations that are oil-infused. Let’s have a look at each skin type separately.


Normal Skin

If you are not particularly oily, nor dry and and your skin does not feel tight after a wash, congratulations - most likely you have a normal skin type. Most of the products feel and look good on normal skin. It is the easiest type to work with and will look good in most of the foundations including the ones for dry and oily skin types.

Foundations that look amazing on normal skin are: Armani Luminous Silk, Armani Power Fabric, Too Faced Born This Way, Charlotte Tilbury Light Wonder, Clinique Even Better, Chanel Les Beiges.

These are my go to when doing bridal makeup.

Dry Skin

I myself have normal to dry skin, so I know a lot about it.

Dry skin is a thirsty type. It loves moisture!

The preparation and right choice of products is the key! If not prepared properly, the foundation will gather around dry patches, look flaky or open up around fine lines. The face will feel dry and uncomfortable. For me personally, a wrong moisturiser is a recipe for an uncomfortable tight feeling throughout the day.

Serums, rich moisturisers and oils in combination with moisturising and oil-infused foundations are all a good choice when working with very dry skin.

When working with brides, a good moisturising face mask the night before the wedding day and then again in the morning is a good idea. A skin toner without alcohol, followed by serum and a good moisturiser is a must!


My choice of foundations for dry skin is: Charlotte Tilbury Light Wonder, Clinique City Radiance, NARS Sheer Glow, Charlotte Tilbury Airbrush Flawless Foundation ( not for very dry skin though). For photoshoots I love Mac Pro Full Coverage Foundation and Tom Ford Traceless Foundation Stick.


BEST WEDDING FOUNDATIONS, PROFESSIONAL MAKEUP BRANDS , MAKEUP ARTIST LONDOND, BEST MAKEUP AND HAIR IN LONDON
PROFESSIONAL MAKEUP

TIP. WHEN WORKING WITH OIL- BASED FOUNDATIONS, DON'T FORGET TO POWDER.


If you feel your skin is eating the product and your foundation disappears after a few hours, it may be because your skin is extremely dehydrated. If this is the case - it is very important to use a rich moisturiser and choose an oil-infused foundation (It is a suggestion only and may not work for everyone). Don’t forget to use a primer and powder on top. You can also seal the makeup with a hydrating setting spray. My favourite for dry skin is from Too Faced - ‘Hangover Spray’. Not only it smells divine and refreshes the makeup, but also seals it in place without making skin feel heavy. It is also great to refresh the look throughout the day, especially for the brides.

Foundations for very dehydrated skin I love are: NARS Full Coverage Radiant Foundation, I often mix it with NARS Sheer Glow to give it more moisture. Tom Ford Traceless Stick also works magic on very thirsty skin types.


Oily Skin

Oily skin is a difficult one. There is a big misunderstanding that it doesn’t need moisture. It is one of the biggest mistakes when working with oily skin. When not hydrated properly, it produces more oil. That however doesn’t mean that you have to pile on tons of random moisturisers. It has to be the right choice of product. The best moisturisers for oily skin are the ones with oil control. Different brands will offer different options, so you may need to try a few before finding the one that works for you.

Good moisturisers for oily skin I love are: Embryolisse Hydra - Mat Emulsion and Clinique Dramatically Different Moisturising Gel.


My favourite foundations for oily skin are: Inglot All Covered, Estee Lauder Doublewear (these are full coverage foundations, or as I call them - industrial strength foundations aka mad bastard ones). For lighter coverage I really like Naked Skin by Urban Decay and also their Naked concealer goes well with it.